Would you like to spend over £1,000 ($1,632) a year on Weight Loss brands and have nothing to show for it?
spend the same kind of money for the next eight years without ever reaching your goal weight?
For many people, years of dieting with the use of mainstream weight loss brands is the norm. While they might work for the minority, there is however, a large number of people who aren’t getting the results they deserve.
The lack of progress has led people to feel disheartened and confused as to why two of the biggest weight loss brands in the world cant assist them in getting long-term results.
But today, that confusion ends here as I share with you a life example of how clients Jane and Sarah overcome The Ugly Truth Behind Weight Watchers And Slimming World, and how they were able to achieve their dream size while saving a fortune.
Meet Jane and Sarah: Brand Loyal Customers Of Weight Watchers And Slimming World
Jane is a 45-year-old woman who lives with her daughter Sarah, age 21. For as long as Jane can remember, she’s fluctuated between sizes 22-24, but for eight years she has attended multiple Weight Watchers classes across her hometown, trying to get down to her dream size of a 14.
Her daughter, Sarah, also struggles with her weight and is a size 18. Sarah attends her local Slimming World class and has done so for the past 24 months, hoping to reach her ideal size of 12.
Over the years, Jane and Sarah have received some satisfactory results but have never fully reached their goal weight.
Both Jane and Sarah were convinced that Weight Watchers and Slimming World classes are the best weight loss resources in Britain. But despite never meeting their target weight, they’ve had no objections to continuing the classes.
Jane and Sarah agreed the reason they had never reached their ideal weight was down to skipping classes, not exercising enough, and being prone to stress and depression.
They also believe that a slight genetic misfortune might be hindering their results because obesity runs in the family.
Because Jane and Sarah are brand loyal customers, they are familiar with their local weight loss classes, diets, and procedures.
They have friends who join them every week; their weight loss consultants are friendly. To say the least, Jane and Sarah felt safe and comfortable with their local classes and had no reason ever to leave.
When Jane and Sarah stick to their diets, they look forward to their weekly class. But when they have a bad week, they miss classes to skip the embarrassment of looking like a failure.
Jane has never reached her ideal size of 14 and has fluctuated between sizes 18-24 for the past eight years using Weight Watchers.
Sarah, who has been using Sliming World for the previous two years, has never reached her ideal weight of a size 12.
However, one summer, Sarah did arrive at a comfortable size of 16, but it lasted only six weeks before going back to her previous size. Of which Sarah described as, ”demoralizing”.
Ironically, Jane seemed to be only ever Watching her Weight while Sarah’s World was Slim on results.
Jane and Sarah, along with thousands of people across the UK (and other countries) will spend on average £1,200+ ($1,700) a year on Weight Watchers and Slimming World products. Purchases will include branded foods, classes, books, diets, magazines, and subscriptions, etc.
Deconstructing Jane And Sarah’s Lifestyle With Weight Loss Brands
Jane: Weight Watchers
- Has been a size 22 since the age of 37
- Has been a loyal Weight Watchers customer for 8 years
- Has never reached her target size of 14
- Has spent over £10,000+ with weight Watchers
Sarah: Slimming World
- Has been a size 18 since the age of 19
- Has been a loyal Slimming World Customer for 2 years
- Has never reached her target size of 12
- Has spent over £2,000 with Slimming World
Despite the amount of money Jane and Sarah spent, they continued to strive with the help of Weight Watchers and Slimming World.
The problem for Jane and Sarah, along with thousands of other weight loss members was that their minds hadn’t been programmed for weight loss.
Instead, their minds had only ever been programmed for Weight Watchers And Slimming World diets and procedures.
Jane and Sarah didn’t truly understand weight loss. Instead, they both shared a typical concept: Eat healthy foods, exercise often and repeat. That was it.
Jane and Sarah had nothing more than this typical concept shared by thousands of people across the UK and the world.
However, they were very up to date with the Weight Watchers and Slimming World diet information that was provided over the years.
They understood things like Weight Watcher Points, Slimming World Syns, red day and green day recipes.
Points = Calories
Red/Green Day = Specific Meal Planning
Jane and Sarah used the Slimming World and Weight Watcher diets for many years without ever achieving their desired size.
They followed the diets correctly, achieved little success from time to time, but never reached their target weight.
‘‘Some weeks I would lose only half a pound (0.5 pounds); even though I did everything I was supposed to do. My consultant would tell me, ‘’you couldn’t have been following it correctly.’’ But I did everything I was told’’
Sarah was telling the truth, but unfortunately for both her and mother Jane, the truth wasn’t revealed to them.
The Ugly Truth Of Weight Watchers And Slimming World
A Service That Supports Your Wants not your Needs
Weight Watchers and Slimming World are companies. And the goal of any company is to determine potential buyers of a product or service.
In most cases, a product isn’t developed until a company knows their target market inside out. Which means your lifestyle, attitude, beliefs, income, culture, gender and age have all been taken into consideration.
Once a company has defined who You are, and what your needs and wants are, a product and service is developed around those factors.
Weight Watchers and Slimming World are companies that can almost predict that the service they offer is something you are willing to pay for.
While there is nothing wrong with the way companies do their market research, the problem with Slimming World and Weight Watchers is, they are almost supporting your own negligence.
Of course, you don’t want to hear about calories and nutrients; you don’t want to deal with numbers and food portions.
The less you have to think the better, right? And of course, WW and SW know this, which why their products/services are designed in a way that keeps you ignorant and somewhat satisfied.
But as you can see, being out of the know doesn’t pave the way to real success and self-mastery in the areas of weight loss and health.
What you ‘want’ is a service that is easy. But what you ‘need’ is to be in the Know of how weight loss works for your body and how nutrition works for your goal.
Replacing Science With Stolidity
WW and SW conceal the scientific factors behind weight loss and give their products a fancy name that appeals to you.
Words like calories, exercise, deficit, energy, TEF (Thermic effect of food), macronutrients, etc., are withdrawn and instead replaced with words that fit with a theme – points, red days, green days, etc.
And of course, this naive approach has worked for a minority of people. But again, there is a large number of individuals who don’t get on with the products and services, and it’s because the service is not providing the information people need.
The lack of scientific evidence and research is troubling. A consultant working for these brands cannot tell you the first thing about weight loss and nutrition from a biological or scientific perspective. All they can do is offer you a new meal plan or repeat the same jargon they told you from last week’s class.
To say that you can eat unlimited amounts of food x, y, and z would be hilarious if it weren’t sabotaging the progress of millions of individuals and leading them to a state of depression.
We have become so screwed up on the topic of weight loss that we don’t even know what to do or how to behave. It is not wonder why so many of suffer with cognitive dissonance and go from one diet to the next.
I mean, points? Let’s be clear about something; you don’t get points for ingesting a WW meal, you get calories. And if you don’t know how many calories your body needs you will never know if you are gaining or losing weight.
Back to my clients….
Sadly for Sarah and Jane, their dreams of living comfortable at a size 12 and 14 wasn’t happening anytime soon.
It’s not because they were unable to produce the results, it’s because they have no real understanding and awareness of the weight loss process.
- They were never taught the importance of calories and how they affect the body’s metabolism in different ways.
- They were never taught how to portion size correctly.
- They were never taught how certain exercises affect the body in different ways (muscle increase and fat loss occur at different levels of activity).
- They didn’t the mental tools to produce results consistently and had never been taught how to set realistic goals. Instead, they had cliche advice from individuals who were struggling just as much.
- They were not taught how to handle stress, setbacks and weight loss plateaus (at least, not from a professional and scientific perspective).
- They didn’t understand how certain foods and exercise regimes influence their hormones, which either hinder progress and speed things up – water retention, restlessness, low mood are common symptoms.
Jane and Sarah didn’t need to be scientists or experts on weight loss to lead a balanced lifestyle and get the results they desired.
All they needed was correct guidance and support, instead of using brands that earn millions of pounds each year from the same people who keep showing up.
Jane and Sarah had used the same system over and over again and it has never worked. The chances are, it never will.
Their lack of success had nothing to do with their potential as people. It did, however, have everything to do with the information they had been given.
Failure leaves a clue. If it’s not working there’s a reason why. A change of strategy towards you weight loss goals could be the difference between another year of complete failure, or a future of success.
The only way Jane and Sarah were going to move forward was by trying something new. While Weight Watchers and Slimming World has worked for many people, the big questions is, how long and based on what circumstances?
Life factors for certain individuals can either halt their progress or promote it. Most people don’t know what they are doing when it comes to losing weight.
Individuals put so much faith in brands without considering they are investing in a product that thrives on overweight people who don’t have a clue what they are doing.
Jane and Sarah were fed up of attending classes and following the same cycle.
The only information they had to go by was that of a company brand competing in a market. And most company brands exclude the necessary information a customer needs.
If customers were given all the answers they would lose weight and would no longer need to be customers.
Another thing, consultants who represent the company are trained by that company. They use language which represents the company product.
Weight Watchers and Slimming World consultants aren’t weight loss professionals. They are brand loyal customers working at a higher level, making a bit of cash on the side – like a cult.
Loyal customers and consultants defend WW and SW like fans do with their favourite celebrities. They are trapped in a cognitive bias where everything revolves around that brand.
And should someone tell them it doesn’t work, well, you are in trouble (be sure to read the comments of my attackers at the end of the article).
Recommendations That Actually Work!
1.Weight Loss Coaching
When I was 300-pounds obese and frustrated with my life, I could never anticipate that one day I would become a coach and empower others to lose weight.
Becoming coach didn’t just happen to me, it was a conscious decision. I became a coach because it gave me an opportunity to work with people on a personal level and track their success.
Instead of just giving advice and letting people figure out how to apply it, instead, I wanted to 100% certain that the information I provide can work!
Which is why I believe that coaching is one of the most powerful resources for weight loss.
Essentially, coaching is all about the client and helping them get to where they want to be. It’s a process that is focused one thing: getting you results.
As a coach, I can’t turn my back on you. It is my job is to assist you, mentor you, and track your success. I have a commitment to serve you for as long as you need me.
While a coach isn’t responsible for your efforts, a coach, however, is responsible for the trust, relationship, and professionalism of service to you.
You have one life to live and the quality of it is to be taken seriously. It is not to be wasted and screwed with by large companies with a sole interest in profits.
The reason I came to work with Jane and Sarah is because they came to notice what wasn’t working and they reached out to me.
They signed up to my free weight loss letter and read ‘How I lost my first 30 pounds (a free ebook you get when you sign up to my weekly newsletter).
Today, Jane and Sarah are in the midst of a life changing process. We’re working on real goals and losing the weight with the correct knowledge.
We intend to keep the results not just for the short-term, but for the long-term. We’re doing Skype coaching sessions online at one-hour a week (30-minute sessions twice a week at an agreed time).
We focus on goals and discuss topics that lead us to success. If Jane and Sarah also take the opportunity to ask about my background, and I share my experiences on what worked (and what didn’t work) during my weight loss journey.
I reviewed Jane and Sarah’s food intake and helped them develop an eating plan that was based on their lifestyles and food tastes.
Jane and Sarah will save over £1,000 this year. A month of coaching together is enough to turn their lives around for the better.
If you are interested in my services, you can enquire by clicking the link here. Note: please allow me 6-12-hours to respond as I manage my emails personally.
32. Read Books or Listen To Audio Books – do both
One of the best uses of your time would be to explore the subject of weight loss for yourself through books.
By sitting down and digging into the science behind weight loss, you will get a real understanding of the process for yourself.
You will never have to spend another penny on a brand when you have the information for yourself. However, for a lot of people, reading is not a process that is appealing at this point in their lives.
10-years ago, if someone asked me to read a book, I used to laugh.
Reading is process that comes by through inspiration or desperation. You have to truly desire reading for the benefit of your health and goals.
But, how easy for me to say right? So if you don’t have time to read then I suggest trying out audiobooks. Just 30-minutes of listening before you go to sleep is all you need to enhance your state of mind and improve on these subjects.
There’s a range of downloadable books to listen to online that can give you solid advice on the weight loss process.
3. Join My Free Newsletter
Every week I keep my readers updated with exclusive weight loss information, tips and advice. I don’t spam or promote BS. I write all my emails and provide only the most useful resources.
Sign-up free below and join me.
The bottom line is, I want people to reach a place in life where the fear of being overweight or gaining weight is no longer an issue.
It’s a place I’ve been able to reach in my life, and no weight loss brand did it for me. Where I am today is a direct result of learning and taking action.
As I coach, I assist people in making their weight loss goals a reality. There is no agenda other than to serve a community of people who need help – it’s a job I decided to do based on my life experiences.
I want to thank you for reading and taking the time to be at my website.
And please, do to take advantage of all the free resources I’ve linked below as they will assist you on this journey.
I hope we work together soon, and if not not, I wish you the best of luck with all your goals.
– Nathan Hewitt, Weight Loss coach & Motivational Strategist.
P.S. Leave a comment as I want to know your thoughts and experiences about this subject. Also, I appreciate that this is a controversial topic that may annoy some of you, and as much as I enjoy a heated discussion from time to time, please try to keep the personal attacks at bay. Otherwise, I’m not going to take you seriously.